WebRacing™ is Coming
Imagine your gym full of people enthusiastically using the equipment, achieving optimum results and loving their workout. Interest levels are heightened as they view themselves as a virtual racer on some of the most exciting race tracks in the world with cheering crowds and lifelike scenery for ultimate authenticity. They can race against each other, as a team against another club or even against gyms across the globe.
This is no longer a fantastical look at the future of fitness; it is now reality and is a concept known as Web Racing™; the integration of static bikes, rowers or treadmills with state of the art web technology.
Web Racing™ is available exclusively from UK fitness company, Instyle®. Director of Instyle®, Duncan Lawson, explains more:
'Monotony is the gym industry’s worst enemy. Clients get bored of using the equipment resulting in cancelled memberships, and with the lack of mental stimulus exercise equipment offers, it’s no surprise. With Web Racing™ the presence of other riders provides a competitive and motivational element and ensures that clients stay focused for longer, generating long-term income for the club. In fact our market research shows that 86 % of users prefer this interactive addition to their workout with repeat usage standing at over 90%.'
Installing Web Racing™ into your gym is relatively low cost and will be carried out by Instyle®’s experts to give you peace of mind that it will be ready to promote in no time. The initial package comes with a choice of tracks but a wide range of additional tracks is also available to ensure fitness levels are continuously being challenged. Your members could find themselves rowing in the Oxford Cambridge boat race, cycling in the Syndney 2000 trial bike course or even running the Boston Marathon!
'In a year’s time future heath clubs which don’t offer Web Racing™ will fall behind”, says Duncan, “People will hear about Web Racing™ from members of other clubs and will certainly want to experience it for themselves. It’s a must for any progressive club who cares about its membership retention and understands the importance of keeping its clients focused and motivated.'
Web Racing™ allows users to choose an avatar to represent them in the race and records the results of their performance to enable them to monitor their progress. Trying to beat your personal best is addictive and ensures that people keep on coming back to the gym. For individuals less keen on the idea of competing, a ghost rider option allows users to race against their last performance.
Web Racing™ is here and is set to change people’s expectations of exercise. Boring cardio is a thing of the past.
Media contact:
For further information, images or comment please contact Mark Prevett
E: mark@positivecreative.co.uk M: 07775 688419